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The popularity of the Kit Kat chocolate bar in Japan comes from its name キットカット (Kitto Katto) whose the expression phonetically means "Surely going to win" (きっと勝)) in Japanese
The european brand have known a real success in the land of the rising sun since decades and have launched a bunch of different flavors since its entrance into the japanese market.
In Japan sweet potatoes is much more consumed that in the occidental countries. Being one of the largest producer in Asia, the japanese people usually eat it burned as a desert or an Oyastu (おやつ).
Here is the authenticity of the delicious Kit Kat taste, in a mini double finger crispy wafer biscuit covered with chocolate and a sweet potato flavor, a perfect combination for those who wants to try a typical japanese snack compile with an occidental manufacture!
Vegetable Oil, Sugar, Lactose, Whole Milk Powder, Cocoa Butter, Wheat Flour, Purple Sweet Potato (Beni Imo) Powder, Yeast, Cocoa Powder, Cocoa Mass, Emulsifier (Soybean), Natural Colourings (Red Beets, Gardenia), Flavor, Baking Soda, Yeast Food.